Driven by Science. Built for Impact.

Our Story

Phoenix partners with leading international manufacturers to deliver end-to-end solutions encompassing regulatory access, market intelligence, commercialization, and distribution. We support both private and tender markets, ensuring sustainable product presence and compliance with local and international regulations.

Our Vision

To be one of Iraq’s most influential and trusted pharmaceutical platforms, evolving beyond representation into long-term value creation.

Our Mission

To deliver high-quality pharmaceutical products with strong scientific positioning
To execute ethical, compliant, and effective market strategies
To build long-term partnerships with international pharmaceutical companies
To contribute to improving healthcare outcomes across Iraq

We maintain an active operational presence in key regions:

Iraq: Baghdad (Qimat Al Rabea) & Basra

United Arab Emirates: Dubai

Our footprint includes modern offices, ISO-certified warehouses, and GDP-compliant storage facilities, including cold chain rooms, ensuring efficient nationwide and regional coverage.

Phoenix’s mission is to empower healthcare systems with reliable access to quality medicines and healthcare products, deliver comprehensive regulatory and market access solutions, support product success across both private and tender markets, and uphold the highest standards of quality, compliance, and ethical practice.

To be the most trusted regional healthcare partner, recognized for regulatory excellence, market access, and reliable pharmaceutical distribution across the Middle East.

Phoenix’s ethics and values are rooted in patient safety first, supported by strict regulatory compliance and transparency. The organization operates with clear accountability and responsibility, strives for excellence in execution, and is guided by a long-term partnership mindset built on trust and sustainability.

Our Operational Excellence & Market Leadership

Phoenix is a leading Iraqi pharmaceutical bureau bridging the gap between international partners and local healthcare through disciplined execution and deep market expertise.

Disciplined Market-Control Model

We operate through a centralized organizational model that ensures consistency, speed, and accountability across all Iraqi territories. This structure enables fast decision-making and direct oversight of all commercial and medical activities.

Unmatched Nationwide Field Force

With a large-scale marketing organization of over 350 Medical Representatives and 40 Marketing Supervisors, we ensure deep market penetration. Our experienced sales management enforces strict territory ownership and execution discipline.

Vertical Integration & Owned Assets

We directly own and operate ten medical centers and pharmacies, providing us with firsthand insights into patient flow and prescribing behavior. This unique model allows us to validate strategies and accelerate product launches effectively.

Key Therapeutic Areas

Neurology

Focused on neurological therapies addressing complex and chronic conditions, supported by strong scientific positioning and targeted specialist engagement.

Dermatology

Specialized dermatology portfolio covering medical and aesthetic indications, driven by evidence-based promotion and strong dermatologist relationships.

Cardiology

Comprehensive focus on cardiovascular therapies aligned with long-term disease management and national healthcare priorities.

Endocrinology

Targeted endocrinology solutions addressing metabolic and hormonal disorders through disciplined market access and scientific engagement.

ENT

Focused ENT portfolio addressing common and specialty-level conditions across hospital and outpatient settings.

Orthopedic

Orthopedic therapies supporting musculoskeletal health, post-trauma recovery, and chronic joint conditions.

Rheumatology

Rheumatology solutions addressing inflammatory and autoimmune conditions through specialist-focused scientific promotion.

Owned Healthcare Assets & Vertical Integration

Ownership and operation of ten medical centers and pharmacies in Basra, including:
Al-Sayab, Al-Rafidain, Al-Nukba, Sama Al-Abbasi, Al-Hura, Sama Al-Dhafaf, Amer, Sama Al-Zubair, Alfarah

Ownership of Qema Al-Rabia Drug Store, strengthening Phoenix’s vertical presence across the pharmaceutical supply and retail chain.
This integrated model enhances Phoenix’s ability to validate strategies, accelerate launches, and protect market positioning.

Our Expert Team & Leadership

Our success is driven by a highly disciplined team of over 400 professionals, combining strategic leadership with a vast, nationwide field force to lead the Iraqi pharmaceutical market.

Mohammed Khazaal Juma’a

CEO

Raghed Al-Dmour

Operation Manager

Ammar Haseeb Alali

Pharma Science Sales Manager – Iraq

1000+

Pharmacies

2000+

Clinics

100+

General Hospital

200+

Private Hospitals

160+

Drug Stores

International Partnerships

Trusted by Global Pharmaceutical Partners

Phoenix Scientific Bureau works as a long-term strategic partner to international pharmaceutical companies, offering disciplined market access, scientific credibility, and controlled execution across Iraq’s healthcare system.

International Pharmaceutical Principles,

By enrolling in the Four Bear Program, UM guarantees you will graduate in four years with a bachelor’s degree. Discover the global city—filled with inspiration, opportunities to explore.

Healthcare & Specialty Brands

Scientific Promotion | Ethical Engagement | Nationwide Reach

Through deep physician relationships and a large-scale medical field force, Phoenix builds trust-driven engagement with neurologists, dermatologists, hospitals, and specialty clinics across major Iraqi cities.